Our community newspaper has a long history and is respected as a trusted participant in the local area and as a source of relevant and interesting news. You can benefit from this goodwill with your advertising support.
- Why advertise locally? Your ad will be seen by locals - And people prefer to buy locally if they can - it saves them time and money, and strengthens their sense of community.
- Locals: your target market? With a print run of 25,500, the Beacon potentially reaches more than 60,000 people in Auckland's central-west area, including Blockhouse Bay, Green Bay , New Lynn, Glenavon, New Windsor, Avondale, Rosebank Peninsular and Lynfield (here). We work hard to provide relevant content for a wide demographic.
- Remind people you are there - Visibility and consistency are KEY strategic cornerstones for marketing, and it builds trust in your brand over time.
- Why we recommend advertising 6 months or more - Trust takes time. It's that simple. When people see your ad in their trusted local community paper, that trust is 'loaned' to you, the advertiser. Over time your continued presence becomes that brand that people go to first when they are in need of your services - because your presence has been consistent, and consistency is part of the trust equation.
- Got an idea for a regular column? As a business owner you are most likely an expert in your field. Perhaps you should consider sharing some of that expertise with our readers. Contact Kerrie to discuss whether this is an option for you.
- New business? Talk to Kerrie about our Business Profile Package (see separate section below):
- A variety of options depending on your requirements;
- Includes an advertorial plus a series of adverts;
- Interview and photos included;
- Ad design extra.
Flexible solutions:
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We care about you and your business (yes, really!) and have loads of creative and flexible solutions for marketing your business. Perhaps you have an idea we haven't thought of yet! So contact Kerrie now to discuss your personalised advertising campaign and let us help you find your voice! |
Rates and Specifications
Prices are below. Click on image to download full media kit.
Please contact Kerrie on 027 290 4444 or kerrie@bhb.nz for more info or to book.
Please contact Kerrie on 027 290 4444 or kerrie@bhb.nz for more info or to book.
Business Packages: |
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All packages (except full page) include an advertorial, interview and photos, and 4, 6 or 11 adverts.
Advert design extra .
All prices exclusive of GST.
1/4-page packages (2/3-page advertorial):
Advert design extra .
All prices exclusive of GST.
1/4-page packages (2/3-page advertorial):
- 4-issue: $2390 (saves $550)
- 6-issue: $2990 (saves $690)
- 11-issue: $415/month for full year, with complimentary advertorial (value: $970)
- 4-issue: $2010 (saves $500)
- 6-issue: $2420 (saves $600)
- 11-issue: $310/month for full year, with complimentary advertorial (value: $970)
- 4-issue: $1300 (saves $390)
- 6-issue: $1800 (saves $480)
- 11-issue: $230/month for full year, with complimentary advertorial (value $730)
- $2175 (saves $725)
Distribution fast facts:
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Total distribution: 25,500.
Estimated readership (unaudited) 60,000+. Pick up a copy from: Libraries: Blockhouse Bay, New Lynn, Avondale, Titirangi Community centres: Blockhouse Bay, Green Bay, Avondale, New Lynn RSAs: New Lynn, Avondale, Titirangi YMCA at Lynfield Recreation Centre |
We also deliver to cafes, waiting rooms and retirement villages, both inside and outside the area.
If you are in our delivery area but not receiving your copy, we 'd like to hear from you. Kindly contact kerrie@bhb.nz and let us know. |
Deadlines: |
Download [here]
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Be informed:
We send out a monthly reminder of the impending deadline for each issue. To stay connected, subscribe below:
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What people are saying:
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Wan: Hi, I got August edition in my letter box at first time. I am living at Green Bay. And I wonder can I get it every month because it’s really good one to read. And my son’s story in your July edition which was about New Lynn Scouts. Could I get paper edition from you please, His birthday is on 13th July. I thought that would be good birthday gift to him. (August 2022)
Craig: Hi there, Just want to say I enjoy the magazine. A good cross section of subject matter. Love the crossword and puzzle page too. How about adding a code cracker? (August 2022) Sue: Hi Kerrie, I have just been given the May edition of the Beacon & what a great paper it is. I especially enjoyed your learning the language of love. I appreciated your 3 mentions of our fair which really helps reminding people to come along. Your paper is getting better & better & far more professional than the paper we get in my area. (May 2021) Rodger: Lots of colour, good stories, lots of community activities/events. Good reading. (October 2020) Deborah: We've been enjoying receiving it in New Lynn. My husband reads it from cover to cover and doesn't do that for any other newspaper. (August 2020) Sheridan: Hi Kerrie. Congratulations on a very fine July edition of the Beacon. As usual, a good variety of interesting and well written articles. Being an Avondale resident, I was particularly impressed with the Avondale related content, in particular the Avondale Racecourse piece and the Kainga Ora Highbury Housing development (even if the news isn't all good!). It's a shame that more Avondale businesses didn't take up the opportunity to advertise in conjunction with these features. Keep up the good work. (July 2020) Radhamani: We just got ours and loved reading it. (July 2020) Peter: Dear Kerrie, Having just read the latest Beacon, I wish you well with your endeavors to survive this hideous period. I do hope you make it. The Beacon is a great read. (June 2020) Ray: Just read through April’s edition, excellent to have the “history” of our area ! ( we live in Maioro St). Your’s is a good, easy reading publication!! ... Kerrie, your publication was a high point today ! Our “other” is waiting for Foodtown to deliver our groceries – and unpacking same! We have only had 1 & 2 “outings” ( loosely called ) for medical reasons in about 6 or 7 weeks! (May 2020) Deborah Russell, MP for New Lynn: Great edition, Kerrie. It really does seem to be getting stronger and stronger as a publication. Your hard work is paying off, I hope. I think that what I like about it is that it has all the parish pump news - all the little bits and pieces that are going on in our communities. You do this so well! (Nov 2019) Ron: A past pupil of BHB Primary, Avondale Intermediate and foundation pupil of Lynfield College, I recall reading the Avondale Advance in my teens. I left NZ in March ‘65, and have lived in Canada for the last 50 years. The Beacon is a joy to read, a connection with my past – keep up the good work. (Nov 2019) Mary: I have just finished reading the August BHB Beacon and enjoyed it very much. A nice mix of articles. I thought I would share with you how it came to me. My family lived in BHB from 1950s to 1970s and we all went to school at BHB Primary, Intermediate and Lynfield College. My parents ran two shops in the main street - at a time when there weren't many shops. My brother David now lives in France and gets the Beacon online. He forwarded it onto me with a comment about the interesting articles about BHB Primary. I read that and then kept on reading . To my delight I then came across your article about Fear of Public Speaking. I am a member of POWERtalk Waitakere and can well remember having the nervous feelings that Patrick had when I first joined. I'm taking a copy of the Beacon to give to my Mother this weekend. She now lives in Ranfurly Veterans Hospital and will be 99 next week. So from BHB to France and back to Auckland the Beacon certainly gets around. (August 2019) Fran: Congratulations on reaching three years of publishing the Beacon! Well done. Time flies and you guys are doing a great job keeping the local community informed. (July 2019) Val, Probus: A lovely story about you and John and the whole content covered the sort of stories we like to hear from a local point of view. So thank you for your efforts in this direction and good luck with the next edition. (July 2019) Val, Secretary BHB Ladies Probus Club: Thank you for continuing to include our details in 'What's Happening' each month - it is obviously being read because we receive membership enquiries from time to time. (Feb 2019) Ross: Having seen the latest copy of the Beacon and how the editorial has come out, including its length, I am full of praise and extremely grateful to you and John for your kindness and generosity. You have certainly done a very professional job with what you have created and I salute you. (Sept 2018) Gordon: I congratulate you on the outstanding publication the Beacon has now become – surely streets ahead of anything else around! (Dec 2017) Eric: The most interesting local news I have ever read. It drew me to the website - first time since we arrived in the Bay in early '80s. Rosemary: Wow John and Kerrie this is awesome, always liked the old one but this is so much better. Especially being able to see it online and in colour, Great job well done. Early feedback 2016 Norma: I need the print copy for my very elderly mother who lives with us. Thank you. Rachel: Mum was wondering if Powley house is going to get it delivered? [Yes, they do!] Rachel: Awesome, I just checked out the online edition. Looks good :) Have emailed Kerrie in regards to advertising Claire: You guys have done a fabulous job. Well done! I read it online during the weekend. Jacqui: Great to read. Well done. Leilani: It's a great read, thank you! Chris: looking forward to this. Great work guys. Kia Manuia. |