In my first post I wrote that the US Ivy League university Dartmouth College conducted research that showed that, in order to succeed in business, you must excel at four primary management practices:
There are also four secondary management practices, of which you have to excel at two, but we’ll leave those till later. This month I’m moving on to the second primary practice – Execution.
Whereas strategy is about deciding what you’re going to do to achieve your goal, execution is about actually doing those things. It is where the rubber hits the road. Hopefully the rubber is on a Tesla in ludicrous mode, because the faster you execute, the sooner you will hit your BHAG.
The nemesis of strategic execution is Business as Usual (BAU) or the Whirlwind. You know, serving customers, ordering inventory and supplies, payroll and bookkeeping, updating the website, doing sales calls, etc. They are all extremely important tasks, in fact your business would cease to exist without most of them. You can’t fail to do them, or more accurately, you can’t fail to ensure they are done. The truth is, however, that BAU will always expand to fill 100% of the time available, if you let it.
You must carve out some time. Without fail. Every week, you must do the one thing that will take you closer to your BHAG. This is the mindset change – ruthless refusal to allow your strategic execution time to be stolen from you by anything.
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by Chris Bunce
Chris has 28 years’ experience as a management consultant and business coach. During this time he has worked with clients in many industries and of all shapes and sizes, including some in Australia, Asia and the US. Nowadays he is passionate about improving the lives of Aucklanders by helping business owners to master the very few management practices that actually make a difference to their success. Chris lives in Blockhouse Bay with his wife, Cathie, having lived in or around the area for most of his life.