In the seventies, Ross Davidson owned a medium size business importing mechanical power transmission products. It employed 21 people, and about 1976 was classified as one of the seven most innovative companies for the year.
Then came Rogernomics, and in 1987 the business went into receivership and was on-sold. For five years Ross sold insurance and to relax after appointments would often find refuge in bookshops. He often found himself thinking “I’d like to do this”.
After discussion with his wife Olena, they began a second-hand Christian book business from home. Soon business was flourishing. Olena chanced upon an ad for a shop for rent in Ellis Ave, Mt Roskill. With the house overtaken by books and customers, the timing was perfect and “Christian Books (Second Hand)” made the move.
That was back in 1992. The business served a niche market providing the Christian community with a wide range of affordable recent and out of print books. With Mt Roskill known back then as ‘the Bible belt’ the business thrived. In 2008 they rebranded as Evermore Books.
Evermore Books has an informative website, but it is Ross’ shop layout and extensive experience of books which is the backbone of the business, with nationwide and global customers calling and emailing regularly with requests.
It has always been important to Ross to donate excess books to third world countries. By accumulating the savings from books donated for sale and putting towards shipping, for years he was able to send them for free. Now he makes books available to people to pick up and send themselves.
Ross believes there is a strong correlation between reading and intelligence, and notes that a commonality of CEOs of large companies is that they read widely. Although advancing technology has seen the advent of e-books, YouTube and other competing media, Ross has noticed that people still prefer the tactility of books, and comments that e-book content is not remembered as well, and if read at night can disturb sleep.
Ross still enjoys the challenge of business. He gets great pleasure knowing that his books are often instrumental in changing attitudes, lifting people out of depression, and healing marriages and families.