Local childcare centre supports community with ZERO fees for 15 weeks

Magic Kingdom Childcare, based on Boundary Rd, next door to Bupa Retirement Villas, has seen a massive impact in the community’s hearts and minds during COVID and this is just the beginning of their recovery.
Founders and directors, Dr Darius and Nikeeta Singh, saw very early on that the only way to get through these disastrous times was to move like Earth’s tide, where everyone went in to lockdown together, but equally, everyone would rise back up together – including their children’s learning trajectories, teachers’ career tracks, and community recovery.

“We don’t want to win, if it means you have to lose”, was their main message to their parent community, some of whom travel across several suburbs to enrol their child to the multi-award-winning centre. The fully serviced childcare centre offers all meals, including a hot lunch cooked every day by their very own chef, and has not missed a beat, nor scaled down on services, while reducing to ZERO fees for nearly 15 weeks!

“The government’s support and bank’s strong backing for our vision have been vital in keeping our staff meaningfully engaged so they can continue to focus on what they do best, which is lifting our children’s trajectories each and every day,” says Dr Darius Singh.

“We knew we would take a massive blow to the centre’s viability and financials, but we didn’t win the 2018 top sustainability award for nothing, because we know we can’t last if our people in our community can’t last this recovery phase”, he says.  
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With dozens of their parents and families impacted by redundancies and loss of work hours, parents have been struggling to cope. Magic Kingdom’s plan is well and truly in play and it is determined to carry all 60 families with them on their giant waka journey of: “Alive” (0-6 months), “Survive” (6-12 months) and “Thrive” (12+ months).